Gerber Media’s Favorite tools that you can use!
Welcome to our blog where we introduce you to our favourite digital marketing tools that can elevate your online presence and improve your digital skills. These tools are designed to streamline your processes, save time, and enhance your overall marketing strategy. Let's dive into the featured tools:
Mailchimp: Boost Your Email Marketing
Mailchimp is an all-in-one online digital marketing hub that helps you promote your business effectively. Its primary use is for building email lists and sending out emails and newsletters. With Mailchimp, you can effortlessly create an email list, connect it to your website's subscription features, and send out free emails to up to 2,000 contacts. For small businesses, online stores, and bloggers, Mailchimp is highly recommended. It also offers automation and landing page features, although these may require some additional setup.
Google Search Console: Optimize Your Website's SEO
Google Search Console is a powerful tool that provides insights into your website's search engine optimization (SEO) performance. It shows your website's average ranking for specific keywords and the keywords people used to find your site. This free tool, offered by Google, requires a one-time setup with the Google Site Pixel, which is the same pixel used for Google Analytics. By utilizing Google Search Console, you can gain valuable insights into your website's performance and make data-driven decisions to improve your SEO strategies.
Canva: Create Stunning Designs
Canva is a versatile tool that allows you to design visually appealing graphics for various purposes, including social media images, website elements, logos, banners, documents, and presentations. It offers an extensive range of templates and features, with most of them available for free. While some images are exclusive to the pro version, the free version provides more than enough functionality for most users. Canva is an excellent choice for creating eye-catching social media posts, blog headers, videos, animations, and resizing images.
Grammarly: Polish Your Writing
Grammarly is an AI-powered writing assistant that helps you enhance your English communication skills. It assists with eliminating errors, improving grammar and spelling, and suggesting better word choices. Grammarly is beneficial for reviewing and editing blog posts, social media content, and email communication. It offers a Chrome extension for online writing, a mobile keyboard, and Grammarly Docs. While the free version is suitable for most users, Grammarly Premium is highly recommended for non-native English speakers.
Google Analytics: Analyze Website Traffic
Google Analytics is a free web analytics service, offered by Google. It tracks and reports website traffic, providing valuable data about your visitors, demographic insights, page views, and traffic sources. It helps you understand the effectiveness of your digital marketing campaigns and enables you to make data-driven decisions. To set up Google Analytics, create an account and implement the Google Site Pixel into your website's code.
You can read about how GA4 helped us identify false lead sources here.
If you would like to migrate and use Google Analytics efficiently for your business analytics, we can help you. Learn more about our Google Analytics 4 Set-Up Packages.
These are just a few of the digital marketing tools that can significantly enhance your online presence. Stay tuned for our monthly updates as we explore more tools to help you stay ahead in the digital marketing landscape. If you have any questions or need assistance, don't hesitate to reach out to us.Utilizing the right tools can make all the difference in your success. Take advantage of these tools and watch your digital marketing efforts soar!
If you need any assistance with setting up and integrating these tools with your business, don't hesitate to reach out to us. Our team at Gerber Media is here to help you make the most out of these powerful digital marketing tools. Contact us today and let our experts guide you towards optimizing your online presence and boosting your business.
