Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. In this guide you can learn more about Google Ads network and common campaigns types.

In today's digital age, data holds the key to unlock the full potential of your marketing campaigns. 🎯

But how can you effectively leverage this wealth of information to drive extraordinary results? 📈

A new generation has taken the center stage – Generation Z. Born between the mid-1990s and the early 2010s, Gen Z is rewriting the rulebook for advertisers. In this blog post, we try to decode the unique preferences and behaviors of Gen Z and discuss strategies for their ad consumption.

In this blog, we will go into the world of Pinterest, exploring why it is a valuable platform, how Pinterest boards and pins work, and the secret ingredient of Tailwind that can supercharge your Pinterest marketing efforts.

At the end of January 2024, Discovery campaigns will undergo an automatic upgrade to the new and improved Demand Gen campaigns. In this article, we will explore what to expect from this upgrade, the benefits of Demand Gen campaigns, and how you can prepare for the transition.

The CDAP (Canada Digital Adoption Program) - Boost Your Business Technology grant is an incredible opportunity offered by the government of Canada, provides financial support to help businesses develop a digital roadmap and achieve their goals faster. Gerber Media is delighted to be an approved advisor under CDAP. Read the blog to learn more and see if you qualify for this.

With Site Retargeting, you can show your ads to people who have visited your website or any specific page on your website.

As we look forward to 2024 for yet another remarkable year, it's time for us to reflect on all the incredible projects, milestones, and successes that filled our agency’s calendar in 2023.

The holiday season is fast approaching, and it’s time to start thinking about how to optimize your Google marketing campaigns. Businesses need to gear up for the festive rush. Acknowledging this is the first step for effective marketing strategies. To stand out in the competitive holiday market, marketers need to be flexible and change strategies to stay ahead of the game.

If you have a Google account that you haven't used for a long time, you might want to check on it soon. Starting from December 1, 2023, Google will begin deleting accounts that have been inactive for at least two years. This means that you could lose access to your Gmail, Google Photos, Google Drive, YouTube, and other Google services that are linked to your account. This policy is for personal Google Accounts only.

How to choose the right Ad Campaign Objective for your paid media and optimize your campaign to get the best results out for your budget.

Welcome to our blog, where we introduce you to our favourite digital marketing tools that can elevate your online presence and improve your digital skills. These tools are designed to streamline your processes, save time, and enhance your overall marketing strategy.

This real-life situation emphasizes the role of data analysis tools like Google Analytics. In this blog post, we dive into a perplexing issue we faced, highlight the significance of having Google Analytics installed, and talk about the lengths to which we went to rectify the problem for our client.

Welcome to Gerber Media’s Paid Media Updates for August 2023! We're back with a bunch of exciting news to keep you in the loop and help you stay one step ahead. So let's dive right in!

We are always on the lookout for innovative ways to help you connect with your target audience and stay at the forefront of trends. Here are the latest media update for July 2023.

If you haven't seen or heard the buzz, Instagram has rolled out a new platform - Threads! Today, we want to introduce you to Threads.

Facebook Ads have become highly successful due to their extensive reach, advanced targeting capabilities, versatile ad formats, and robust ad performance tracking.

As your trusted marketing agency, we are committed to keeping you informed about the latest updates and trends in paid media management. Here is June summary!