August 2023 Paid Media Updates
Welcome to Gerber Media’s Paid Media Updates for August 2023! We're back with a bunch of exciting news to keep you in the loop and help you stay one step ahead. So let's dive right in!
Google Ads: 🌟
🔮 Google Demand Gen Campaigns: The beta for Google Demand Gen campaigns is now live, all set to replace Discovery ads by October. What's even cooler? Your historical data will smoothly make the transition. You can read more about it here.
🌐 Boost Holiday Performance with Google’s new ads and insights features: With Google's cutting-edge AI tools, we're ready to take your holiday campaigns to the next level. Understand customer intent like never before and engage them like a pro throughout their journey. Here’s more about this announcement.
⚖️ Click Tracker Regulations: Google is on a mission! Only certified third-party click-trackers will be allowed, making sure your ad game stays sharp and protected.
Meta: 📸
🎉 Instagram profile can be used as a conversion location now. Ads with this conversion location will be shown on Instagram. We can create traffic campaigns that will resonate with your audience, making the most of your Instagram presence.
🎨 Multi-Advertiser Magic: Instagram is cooking up something cool. Imagine four sponsored posts from different businesses mingling on one screen - that's Multi-Advertiser ads. This layout appears in Reels, and advertisers have the option to deactivate this feature. Get ready to catch the eye of potential customers in a fresh way!
🌍 Reach Everywhere: Local Catalogs are here! Promote your products in specific geographical areas with a single ad set.
LinkedIn: 📚
🧠 Algorithm Update: LinkedIn's feed is getting smarter. Business and marketing content are taking center stage, and expert insights are the stars of the show, moving away from personal posts.
🤝 Connect Like Never Before: Content from 1st-degree connections will be prioritized. Your closest connections' posts will hold prominence on your LinkedIn feed, as engagement with their shared content is higher.
TikTok Ads: 🕺
🔍 Unleash TikTok's Search Power: TikTok has introduced the Search Ads Toggle on TikTok Ads Manager. This allows brands to display ads within TikTok's search results. TikTok’s robust search experience opens doors to diverse information, from style advice to unboxing reviews. TikTok's role as a search engine is a golden chance for brands to connect with a new audience.
Microsoft Ads: 💼
📊 Get enhanced Insights with new website insights for UET (Universal Event Tracking) Tag. From conversion tracking to remarketing to automated bidding strategies, it’s like having a marketing crystal ball.
Amazon Ads: 🛍️
🎯 Premium Placement: Amazon Sponsored Products are going places! You'll now spot them on premium apps and websites like Pinterest, BuzzFeed, and more. Talk about spreading your brand’s wings! Click here to read about it in details.
