Moving to Google Analytics 4

Google Analytics is the most popular web analytics service offered by Google for FREE. It tracks and reports website traffic.

With Google Analytics you can track

  1. Website traffic-  Page Views, Unique users, Bounce Rate and much more.

  2. Audience Demographic-  Age, Gender, Geography, Devices, Interests. 

  3. Website Events- we can track any event that happened on the website, such as Sales, subscriptions, clicks and any other action. 

  4. Attribution- Track results by media channel and understand which media channel contributes the most to your success.
    For example: How many new sales have you received from Instagram Vs Newsletter.

About Google Analytics

On July 1, 2023, standard Universal Analytics properties will no longer process data.

If you would like to keep using GA after July 2023, you will need to move to GA4.

What’s going to change?

What is the difference between GA (Universal) and GA4

  • GA4 can track both App and Web visits in a single property.

  • GA provides full Cross-device and cross-platform reporting.

  • GA4 provides new machine learning throughout to improve and simplify insights.

  • GA is used to measure results based on user sessions while GA4 is measured based on flexible event-based data. That means the events resort will be more accurate.

The recommendation is to start using GA4 right now, so in July 2023.

when the old GA will not be used anymore, your GA4 is live and running and can provide you with the data you need.

When should you move? As soon as possible

We will move you from the old GA to the new GA4. We take care of all pixels, tags and events.

You just set and relax and we will send you admin access to your new GA4. You don’t need to understand anything about pixels & tags

In Feb 2023 Google created a new GA4 property for all Google Analytics accounts.
However, you still need to move your Website events and your GA goals to your new account

Google Analytics 4 Set-Up Packages

  • Setting up GA4

  • Moving tags and pixels to GA4

  • Website Events Set up. Up to 3 new website events

  • Google tag manager set-up

  • Connection between GA and Google tag manager

BASIC

$625 CAD + HST

  • Setting up GA4

  • Moving tags and pixels to GA4

  • Events Set up. Up to 5 new website events

  • Google tag manager set up

  • Connection between GA and Google tag manager

  • Link GA4 account to Google Adwords account

  • Link GA4 to Google Search console Or create a new Google Search console

  • 60 min video call (1:1) training on GA4

  • GA4 Reports build per request- up to 2 costume reports

PREMIUM

$955 CAD + HST

  • All work is to be completed in 30 business days from the day payment is confirmed and all access provided.

    1. Google Analytics- Admin Access

    2. Google Tag Manager- Admin Access

    3. Access to the website's backend might be required

  • If you don’t have an account with Google Analytics- we can help you create a new account and implement the required pixel on your website.

  • Google Tag Manager is a Free tag management system (TMS) that allows you to quickly and easily update event codes and marketing-related pixels collectively known as tags on your website or mobile app.

    If you don’t have a GTM and it is required for your GA4 setup, we will create one, install all required pixels and we will send you admin access.

  • If you don’t have an account with Google Tag Manager we can help you create a new account and implement the required pixel on your website. We will provide you admin access to your GTM account and you will be the owner of the account.

  • Google search console is a free platform by Google that helps you understand your SEO ranking and what Keywords are most valued to increase organic traffic to your website.

    Linking your Google search console account to your Google analytics 4 account will improve the data you see on Google Analytics and provide you with more insightful data on your organic traffic.

  • If you don’t have a Google search console account, we will create one and help you install it.

    The setup required a one-time pixel implementation on your website Domain DNS. We will need support from your hosting company or your web developer.

  • We work with the following websites and CMS.

    If you have a GTM account implemented on your website, it doesn’t matter, as we can work with your website regardless.

    • WordPress.org

    • Wordpress.com

    • Shopify

    • Squarespace

    • Wix

    • Webflow

  • Yes, you will get a PDF doc from us with all the records of your accounts and pixels. We recommend keeping the document for future reference.

  • In our 30 min 1:1 video call, we will walk you through the GA4 dashboard and the different reports you can use.

    • How to read and understand your website traffic.

    • Understanding how users use your website and what you can do to improve your website funnel.

  • We will provide you with a link to our availability. You will be able to book a meeting at your preferred time.

Frequently Asked Questions