Gerber Media Paid Media Glossary

Our Paid Media Glossary has been designed for Marketing Managers who want to expand their understanding of paid media, ad campaigns and Digital Media Buying.

What’s in our Paid Media Glossary?

#1 Ad Campaign Glossary

#2 Paid Media Methods

#3 Ad types

#4 Targeting and Segmentation

#5 Popular Paid Media Channels

#6 Media Buying Tactics

#7 Google's Platforms guide