Paid Media Management
Our Paid Media Management
Our expert media team has run multi-million dollar ad campaigns for international brands for more than 10 years. We have experience with across all types of companies from small start-ups and large-scale corporations.
We track each dollar that’s spent and send you detailed reports on how your media budget is working for you. We review results and optimize to increase sales. Beyond that, we help you increase your returns on future campaigns by providing insights from the paid campaign data.
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Multi-Channel
We are not committed to any DSP or media platform. We manage ads with Google Ads, Facebook, LinkedIn, TikTok and Pinterest, or your preferred DSP. We optimize media budget across channels.
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Optimization
We review results and optimize media on a daily basis. We analyze the data and implement changes frequently.
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Creative Targeting
We believe that creative thinking should be applied to the Targeting method.
Exploring new targeting methods based on your data and the platform capabilities is the right way to get more out of your media budget.
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Support for In-house team
We can connect to your current DSP account, DV360 or Salesforce Ads-Studio and manage your ads on your behalf.
We can help the in-house media team and manage campaigns during pick season.
We manage campaigns with the following platforms:
Facebook and Instagram ads can drive traffic to your website and optimize to get you more leads and sales.
Pinterest ads help increase awareness of your brand and drive high-quality traffic to your website.
Using Google Ads you have endless media opportunities. With Google Text (SEM), Display, and Video ads you can post your offer on the most popular websites.
With LinkedIn ads you can promote your B2B offer and reach more people based on their job title, education, and other career criteria.
Reach the best inventory in the market at the Lowest CPM. DV360 Managed service by an experienced team and daily optimization.
Expand your TikTok reach instantly with TikTok Ads. Increase Sales and brand awareness.
Our Paid Media Management Packages
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Paid Media Strategy and Setup
Paid Media Funnel Design
We create a customized paid media funnel tailored to your marketing goals, suggesting the most effective channels and tactics.Ad Account Setup
We set up and configure your ad accounts across relevant platforms to ensure smooth campaign execution.Pixel Setup
We handle the technical aspects of pixel implementation, including domain verification, events management, and tracking website results. -
Tracking and Analytics
Tracking System Setup
We configure Google Analytics and Google Tag Manager to accurately monitor and analyze your campaign performance.Targeting and Segmentation
We employ advanced targeting techniques, including prospecting, site-retargeting, cart-abandoner targeting, lookalike audiences, and other relevant segmentation methods.Ad Trafficking
We streamline your ad trafficking process, leveraging your existing systems or helping you design a new process for efficient campaign execution. -
Campaign Management and Optimization
End-to-End Campaign Setup
We handle all aspects of campaign setup, from initial planning to creative development and implementation, ensuring alignment with your campaign objectives.Cross-Channel Optimization
Our team performs daily optimizations across paid media channels to maximize performance and achieve optimal results.Monthly Reporting and Review
We provide comprehensive monthly reports and conduct regular meetings to review campaign performance, discuss insights, and make data-driven decisions for ongoing improvements.
Paid Media Services FAQ
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No, we don’t charge media fees, we charge a monthly retainer based on the volume of work. Charging media fees often doesn’t scale up with the amount of work required. By charging a monthly retainer, we keep our fees reasonable so you can put most of your money toward active marketing dollars.
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Yes, we recommend all of our clients to run A/B testing. We can test different landing pages, different creatives, and different targeting.
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Yes. We are currently managing campaigns for Tech companies (B2B), SasS, Coaching programs, Fitness and Wellness, and Online stores.
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Our minimum engagement time is 3 months. This is the time required to set up your campaigns and optimize to better results. In some cases, we can also provide ad-hoc support for clients with live campaigns, please reach out for more information.
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No, we do not outsource our clients work or use third party contracts. All of our ads are managed by our internal team. We have 6 team members in Toronto and the GTA area and we are growing rapidly.
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We send monthly reports every month with all the information you need to know plus our recommendations for the next action items
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Yes, we can help with creating any paid media ads. Some assets creation may have an extra charge.
Add-on Marketing Services
We know that Marketing efforts are more than just paid campaigns.
Your Digital Marketing activities will impact the paid media campaigns and your return on investment. Gerber Media can support you with our add-on premium services.
Social Media Set Up
In order to run an effective Social Media campaign, your brand should have engaging and well-maintained Social Media Accounts.
We can help you set up your social media accounts on TikTok, Snapchat, Twitter, Linkedin, Pinterest, Instagram, and Facebook.
On-page SEO
Organic traffic from Search Engines is widely agreed to be the most valuable traffic a business can have.
Increase quality traffic from search engines to your website and have your site appear in search results at the right time. We’ll help you find your ideal customer at the exact moment that they are looking for your product or service.
We offer On-page SEO package, this is a one time project including Website Audit, Website Authority, Internal Link Building, and Content Marketing.
Marketing Operations
The Gerber Media team provides expert marketing operations support.
We can help you connect any online platform to your website for automation, advertising, tracking, optimization and Reporting.
Services we cover: Pixel implementation, Google Analytics 4, Google Tag Manager, Search counsel, Google Data Studio (Looker).
Integrations for Shopify, WordPress, Squarespace, Acuity, Calendly and much more.
We also provide marketing operations services for advertising agencies & website designers and consulting for companies. Please reach out for more info