Ad Account
Audit Services
Stop Wasting Ad Spend.
Get a Professional Audit of Your Google Ads or Meta Ads Account.
At Gerber Media, we provide in-depth ad account audits designed to uncover wasted spend, tracking issues, targeting gaps, and missed growth opportunities across Google Ads and Meta Ads.
This is not an automated report.
Every audit is completed manually by an experienced paid media strategist with 16+ years of experience managing performance campaigns across Google, Meta, LinkedIn, TikTok, Pinterest, and programmatic platforms.
Whether your campaigns are managed in-house, by freelancers, or by another agency, we will help identify:
Where budget is being wasted
Why performance may have plateaued
Tracking and attribution problems
Audience and targeting opportunities
Creative and messaging gaps
Account structure inefficiencies
Scaling opportunities
Google Ads Audit
A full review of your Google Ads account, including:
Campaign structure & organization
Conversion tracking & attribution setup
Search term waste analysis
Keyword strategy & negative keywords
Bidding strategy review
Ad copy & asset optimization
Landing page alignment
Impression share & competitor visibility
Audience and demographic insights
Performance Max opportunities
Lead quality analysis
Budget allocation efficiency
Example Insights From Recent Google Ads Audits
Identified ~34% wasted spend from irrelevant search terms and low-intent traffic
Found overlapping account structures increasing CPCs through internal competition
Discovered conversion tracking setups optimizing toward low-quality actions instead of qualified leads
Identified opportunities to improve Smart Bidding performance through account consolidation and cleaner data signals
Meta Ads Audit
Facebook & Instagram
A strategic review of your Meta advertising account focused on lead generation, creative performance, funnel structure, and audience targeting.
The audit includes:
Campaign structure review
Audience targeting analysis
Creative & ad format review
Placement optimization
Funnel structure recommendations
Creative testing opportunities
Attribution & conversion review
Lead generation quality analysis
Retargeting opportunities
Budget allocation review
Ad copy & CTA alignment
Meta automation & AI setup review
Example Insights From Recent Meta Ad Account Audits
Identified missing funnel structure causing campaigns to optimize for volume instead of intent
Found major creative optimization opportunities using Meta Flex Ads and dynamic creative testing
Discovered stronger performance from ads using direct numbers and offers in the messaging
Identified audience segments converting at significantly lower CPLs
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Who This Is For
This service is ideal for:
Businesses currently running paid ads
Companies unhappy with lead quality
Brands looking to scale profitably
Businesses managing ads internally
Companies working with agencies and wanting a second opinion
E-commerce brands
Service businesses
Franchises & multi-location businesses
Companies spending $3K+/month on ads
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What You Receive
Every audit includes:
A detailed PDF audit report
Strategic recommendations
Priority action items
Performance gap analysis
Optimization opportunities
Optional review call
The goal is simple:
Help you improve performance, reduce wasted spend, and create a clearer growth strategy.
Why Gerber Media
Gerber Media specializes in paid media and performance marketing.
Unlike agencies that focus mainly on branding or organic social media, our core expertise is driving measurable growth through paid advertising and performance strategy.
I personally review every account and provide real recommendations based on:
Data
Platform expertise
User intent
Conversion behavior
Creative performance
Business goals
No generic automated audits.
No surface-level reports.
No fluff.
Just actionable performance insights.