Train Your Internal Marketing Team

to Manage Smarter Paid Media Campaigns

At Gerber Media we provide hands-on paid media training for in-house marketing teams that want to improve campaign performance, reduce wasted ad spend, and stay ahead in today’s AI-driven advertising landscape.

With over 16 years of paid media experience managing campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, Pinterest, YouTube, and programmatic platforms, we help internal teams build real-world media buying skills that go far beyond theory.

Our training sessions are designed for marketing teams, startups, e-commerce brands, agencies, and growing companies that want to strengthen their internal paid media capabilities.

What We Train Your Team On

  • Google Ads Training

    • Campaign structure & account organization

    • Search, Display, YouTube, Performance Max & Demand Gen campaigns

    • Keyword strategy & match types

    • Conversion tracking & GA4 setup

    • Bidding strategies & budget optimization

    • Search term analysis & negative keywords

    • Audience targeting & remarketing

    • AI-powered campaign optimization

    • Reporting & dashboard analysis

  • AI & Automation for Paid Media Teams

    We help teams understand how to use AI tools strategically.

    Training topics can include:

    • AI-assisted reporting workflows

    • Automation vs manual optimization

    • AI for audience research & insights

    • Using ChatGPT & AI tools for campaign management

    • Prompt engineering for marketers

  • Meta Ads Training (Facebook & Instagram)

    • Campaign setup & funnel strategy

    • Audience targeting & lookalike audiences

    • Creative testing frameworks

    • Lead generation campaigns

    • E-commerce & catalog ads

    • Scaling strategies

    • Performance analysis & optimization

    • Attribution & conversion tracking

    • AI tools inside Meta Ads Manager

  • Cross-Channel Paid Media Strategy

    • Budget allocation across platforms

    • Multi-platform attribution & reporting

    • Creative consistency across channels

    • Funnel planning & customer journey mapping

    • Full-funnel paid media strategies

    • Aligning paid social + paid search efforts

    • Cross-channel audience insights

Who this training is for

We work with:

  • In-house marketing teams

  • E-commerce brands

  • Startups & scale-ups

  • Corporate marketing departments

  • Agencies looking to upskill junior buyers

  • Companies hiring new paid media coordinators

  • Teams transitioning from outsourced media buying to internal management

Whether your team is beginner-level or already managing campaigns internally, we customize training sessions based on experience level, business goals, and advertising platforms.

Training Formats

✔️ Custom Workshops

Half-day or full-day workshops tailored to your business and team structure.

✔️ Ongoing Team Training

Weekly or monthly training sessions designed to support long-term team growth and campaign improvement.

✔️ Live Account Audits & Optimization Sessions

Hands-on training directly inside your active ad accounts.

✔️ Executive & Leadership Sessions

Training for founders, CMOs, and leadership teams looking to better understand paid media strategy, reporting, and performance metrics.

Available Online or In-Person

  • Online Training

    Live virtual workshops and team training sessions available for companies across Canada and the U.S.


  • In-Person Training in Toronto & the GTA

    We also offer on-site paid media training sessions for companies located in Toronto and across the Greater Toronto Area.

    In-person sessions can be hosted directly at your office and customized for your marketing team, leadership team, or internal stakeholders.


Looking for Paid Media Training for Your Team?

If your company is looking to improve internal paid media knowledge, train junior marketers, or help your team better manage Google Ads and Meta Ads campaigns, Gerber Media can build a custom training program tailored to your business goals.

Let’s build a smarter, more performance-driven marketing team together.

Contact us to discuss custom paid media workshops, corporate training sessions, or ongoing team education.