ChatGPT Ads are here, and they feel different. Unlike traditional platforms built around searches and social feeds, ChatGPT Ads are built around conversations. While the platform is still in its early stages, it's already changing how brands connect with people, through context, intent, and meaningful interactions.

Many businesses are rushing to adopt AI while overlooking the simpler automations that could save hours of work and improve efficiency immediately. Before investing in AI tools, it's worth asking a more important question: what repetitive processes could already be automated today? Here's why automation often delivers the biggest wins before AI enters the picture.

Pomelli is Google Labs’ new free AI creative tool designed to help small and medium-sized businesses generate on-brand campaign ideas and ad creatives. Still early-stage, but surprisingly capable, Pomelli analyzes your website to build a “Business DNA” and turns it into ready-to-use creative concepts. Here’s what it does well — and where it fits in a real marketing workflow.