Pomelli: Google Labs’ New Free AI Creative Tool
Pomelli: Google Labs’ New Free AI Creative Tool
Pomelli is a new AI-powered creative tool from Google Labs, built specifically to help small and medium-sized businesses generate on-brand campaign ideas and ad creatives.
It’s still very new — roughly a month and a half old at the time of testing — but it’s already showing strong potential. Best of all? It’s completely free.
I’ve been testing Pomelli with real websites and campaigns, and the initial results are genuinely impressive. In this post, I’ll walk you through how it works, what it does well, and where it fits best in a real marketing workflow.
Getting Started With Pomelli
To access the tool, simply search “Pomelli AI” on Google.
You’ll land on the Google Labs page. From there, click “Let’s get started.”
Pomelli works in three main steps:
Generate Business DNA
Generate Company / Campaign Ideas
Generate Creatives
Once you click “Let’s go,” the setup begins.
Step 1: Business DNA (Where the Magic Starts)
The first thing Pomelli asks for is your website domain.
Once entered, the tool analyzes your website to understand your brand. This step works best if your site is already fairly established — meaning it has:
Clear branding
Consistent fonts
Defined colors
Logos and visual assets
The stronger your website foundation, the better Pomelli performs.
The analysis takes a few minutes, so patience helps here.
What’s Inside the Business DNA Panel
Once completed, you’ll see a Business DNA section in the left-hand menu.
For my site (a Squarespace-based brand), Pomelli automatically pulled:
Logo
Fonts
Brand colors
Visual style
Images used across the website
What’s impressive is how editable everything is.
If Pomelli selects the wrong font or misses the mark visually, you can:
Manually adjust fonts
Explore alternatives via Google Fonts
Change or refine brand colors
Upload new images
Remove assets you don’t want included
This makes Pomelli feel less like a rigid AI tool and more like a collaborative creative assistant.
Step 2: Suggested Campaign & Creative Ideas
Once your Business DNA is set, you can click “Suggest ideas.”
Pomelli then generates campaign concepts based entirely on your website content, positioning, and messaging.
Each idea takes a few minutes to generate, so again — don’t rush the process.
In my test, Pomelli suggested campaign angles like:
Clear pain-point messaging
Direct response hooks
Value-driven headlines
One example focused on preventing wasted ad spend, which was pulled directly from the website’s core messaging — not something I manually prompted.
That level of contextual understanding is impressive for a free tool.
Step 3: Creative Generation (Static + Animated)
Once an idea is selected, Pomelli generates actual ad creatives, including:
Headlines
Subtitles
Call-to-action copy
Visual layouts
Animated creatives (which is rare for a free platform)
The creatives are clean, structured, and performance-oriented.
You can also:
Adjust layouts
Download creatives
Iterate on versions
From what I’ve seen so far, these creatives are especially well-suited for paid media campaigns.
They’re not designed to replace organic social content or feed-first design, but for ads? They’re a strong starting point.
Where Pomelli Fits Best (And Where It Doesn’t)
Pomelli shines as:
A creative ideation tool
A paid ads creative generator
A way to unblock creative fatigue
A fast way to explore new campaign angles
It’s not meant to:
Replace brand strategy
Replace audience research
Replace copy refinement
Replace human decision-making
Think of it as a creative accelerator, not a full marketing solution.
Final Thoughts: Is Pomelli Worth Trying?
Absolutely.
Even for experienced marketers, Pomelli is a valuable tool for:
Fresh campaign ideas
New creative directions
Fast ad mockups
Testing angles you may not have considered
And because it’s free, the barrier to testing is extremely low.
If you try Pomelli, I’d love to hear:
How it analyses your website
Whether the ideas matched your positioning
How usable the creatives felt for your campaigns
