Google Business Profile isn’t optional anymore. From stronger SEO and higher visibility to better ads performance and trust, this free tool quietly drives growth for businesses that use it right.

Pomelli is Google Labs’ new free AI creative tool designed to help small and medium-sized businesses generate on-brand campaign ideas and ad creatives. Still early-stage, but surprisingly capable, Pomelli analyzes your website to build a “Business DNA” and turns it into ready-to-use creative concepts. Here’s what it does well — and where it fits in a real marketing workflow.